About RHDeluxe

'A LOWBROW BOHEMIAN AMONGST THE DIGITAL CLOUD'

Read what fellow artists, from within the sphere of lowbrow culture, are saying about Rog Hudnut's Scooter Art.

  • Al Fresco - "RHD's straight ahead syncopated style illuminates a unique je ne sais quoi."
  • Jenna Tonik - "His lavish linework flaunts no aesthetic value whatsoever, yet its emotional melee entraps me."
  • Mike Oxlong - "He is a true lingua franca between classic lines and current vectors."
  • Helen Beck - "The essence of his creative juice exudes an impulsive perception."

       

 RHDeluxe - Lambretta at 2 Stroke Coffee in St. Johns Portland OR.
Parked out in front of 2 Stroke Coffee in the St. Johns neighborhood in North Portland.

 

RHDeluxe.com 

Ever since I was a teenager, I’ve had scooters on the brain—hooked hard on the two-stroke smoke, the sharp tailored fashion, and the infectious, upbeat pulse of British ska subculture. Fast forward to 2016, when I finally landed a Lambretta Series 3 that was, frankly, a total basket case. By 2018, as I was elbow-deep rebuilding my beloved Lammy, a wild artistic spark caught fire. I wanted loud, rude t-shirts, bold stickers, and rowdy posters that truly celebrated our scene—the kind of stuff I just couldn't find anywhere else.

So, I kicked RHDeluxe.com to life in 2018! Right as my Lammy finally purred to life in April 2020—just as the world decided to lock down—I thought RHD was DOA.  But, fueled by Instagram and powered by a roaring Portland scooter scene, the brand took off on its own power. My mission was simple: keep it self-sufficient, put every nickel back into creating the next cool thing, and let RHDeluxe put fuel in its own tank. Thanks to an incredible crew of patrons, we zipped all over the globe! Together, we shipped art, gear, and stickers across the US, Japan, and the UK, sponsored rally raffles, designed event swag, ran comic strips in international mags, and kicked it live at the Lambretta Jamboree in Eugene just to name a few of the accomplishments. It’s been an absolute blast turning this passion into a full-throttle artistic journey.

Now, as every good ride eventually pulls into the garage, the engine powering RHDeluxe is easing down to a contented idle. With a heart full of gratitude and a garage full of incredible memories, this fantastic chapter is coming to a happy close. RHDeluxe will officially roll off into the sunset and close its website at the end of 2026.

To every rider, enthusiast, and supporter who bought a shirt, stuck a decal, or shared a laugh—thank you! You were quite literally the high-octane fuel that kept this wild ride zipping down the road. Keep the music loud, the chrome shiny, and the two-strokes smoking. Cheers! — Rog